Write an essay of no more than 2,000 words answering the following question:Innovation is about big leaps forward, eureka moments and radical breakthroughs or is it?

Using examples from a sector of your choice make a case for the importance of incremental innovation.Marking criteria
Criterion Weighting Marks and Comments
Answer demonstrates critical understanding of the innovation process 30
Critical understanding of the difference between incremental and radical/ disruptive innovation according to literature 20
Evidence of research/wider reading 25
Use of relevant examples 15
Correct referencing 5
Presentation and structure 5