Innovation is about big leaps forward, eureka moments and radical breakthroughs or is it?

Write an essay of no more than 2,000 words answering the following question: Using examples from a sector of your choice make a case for the importance of incremental innovation.Marking criteriaCriterion
Answer demonstrates critical understanding of the innovation process %30 Critical understanding of the difference between incremental and radical/ disruptive innovation according to literature %20 Evidence of research/wider reading 25 Use of relevant examples %15

Correct referencing %5 Presentation and structure %5