How has Exxon Mobil sustained competitive advantage through strategic management?

I am studding Distance Learning Program for MBA in Oil and Gas industries. I need a proposal for a Research paper in the discipline of “Strategic Management and Organisational Analysis”. Attached is an example of a proposal. Later on, after I submit the proposal and upon its approval I will need a 4000 words research paper written. Attached are the study material for this module. Please not that I had a D1 on the written exam, so write the proposal accordingly. No fancy terms, no “SAT” words, no complex elaborated sentences that may race suspicion whether or not I have written the paper. Besides, English is not my first language, so just consider all those factors and write proposal and later a paper that will pass, and nothing more. Also I am not sure what paper format to choose.