How digital media has transformed the communication of idea, information, and arguments in society.SECTION 1: COMPANY INFORMATION
Provide the following information about the company you select:
Item 1: What is the name of the company?
Item 2: What year was the company established?
Item 3: What is the companys goal or mission?
Item 4: What products and services does the company offer or provide?
Item 5: Provide the company website address (URL).
Item 6: How many employees does the company employ?
Item 7: Where is the companys headquarters located?
Item 8: What are the companys most recent earnings?Section 1 Source: Include at least one source for Section 1. Include this source as an in-paper citation and on your Reference page. SECTION 2: DIGITAL AND SOCIAL MEDIA USE
How does the company use Digital and Social Media to communicate with their customers?Item 1: List all of the digital and social media platforms the company uses to communicate with customers (including websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs).
Item 2: Describe how the company uses each digital and social media listed in Item 1 above to achieve their goals or mission.Section 2 Source: Include at least one source for Section 2. Include this source as an in-paper citation and on your References page.SECTION 3: ANALYSIS
Provide an example of how the company uses digital and or social media to accomplish an objective (e.g. to address a serious public relations issue, promote a cause, market a product, achieve strategic advantage by using Big Data, or promote an event).Item 1: Describe the situation or example in detail.
Item 2: How successful was the company in accomplishing the objective? Support your answer.
Item 3: List one thing the company could have done better to accomplish their objective.
Item 4: If you decide to discuss the company’s use of Big Data to achieve strategic advantage, does their use of Big Data concern you as a potential customer? Why or why not?
