How, and to what extent, does the mass media influence the publics attitudes and behaviors?

Wk 2: Discuss 2
Remember: You may need to scroll down in order to view and complete this assignment.Discussion Prompt: Mass Media
Before watching this video, write down what medium (i.e. newspaper, internet, TV networks, etc.) you use to get your news about the world around you. Once you have identified your medium, watch the following video by William Eveland:Effects of Mass Media on Knowledge and BeliefsSource: Do television shows and newscasts, for example, simply reflect what is happening in the world or do they carry the potential to actually cause real-life events? Apart from advertising, do you believe the members of the media engage in deliberate attempts to persuade people to adopt certain opinions and attitudes?Assignment Instructions
Please scroll down to the input box to type your response to the discussion prompt. After keying in your response, click the SAVE button. Once you’ve posted your initial response to the question, you can join your fellow learners in the discussion forum by clicking the “Discussion” tab on the top of the “Course Outline” page.Grading Criteria
Click the “Grading Criteria” button below to view the rubric, which will be used to evaluate your contributions for this activity. Grading Criteria
Discuss (Discussion field can’t be blank).