Using the business scenario below, create a business communication portfolio. Each # task should start on a separate page. Tasks 1-3 should be 1 full page in length. Business email and letter format only for task 1-3. Please do not double space. These are business emails and letters.
1. Create an e-mail to motivate and encourage YOUR TEAM:
*****Discuss two advantages of the newly acquired product.
*****Predict two disadvantages that may appear.
*****Explain how to mitigate these disadvantages, should they occur.2. Develop an e-mail to motivate and encourage EXTERNAL STAKEHOLDERS of your company:
*****Discuss two advantages of the newly acquired product.
*****Predict two disadvantages that may appear.
*****Explain how to mitigate these disadvantages, should they occur.3. Develop a persuasive letter to the business partner in the scenario in which your goal is to overcome your business partners objections to a shorter manufacturing lead time.2 pages in length
4. Develop a company blog entry in support of the new product.
5. Develop a response to this customer complaint from the companys social media page: Weight Loss Optimizer does not work! Ive been using this for a week, and I havent lost anything! No one should buy this product!
*****Discuss the necessary steps to resolve the conflict.
*****Discuss your resolution offer to the customer.4 pages in length
6. Prepare an informational and motivational speech for your team to inform them of the merger and introduce them to the new product and its benefits. 2 pages in length
7. Summarize, for the current company employees, the new product.
*****Identify THREE important points regarding the product from the chosen scenario.1 page in length
8. Write an executive summary 5 pages in length. APA format.
9. Evaluate:
*****the effectiveness of the positive and negative communication strategies used throughout your communication portfolio for both internal and external stakeholders.
*****the effectiveness of the different communication modalities (e.g., e-mail, blogs, social media, formal letters) used throughout your communication portfolio for both internal and external stakeholders.**BUSINESS SCENARIO**
You are a manager of a company that has recently purchased a smaller company. The purchased company has an existing product, which will now be part of your product offering. The product is a weight-loss supplement called Weight Loss Optimizer. The product has been very successful for the previous owner, but the company had limited ability to adjust its manufacturing system to accommodate growth, as well as a limited potential sales audience. Your role is to oversee and coordinate all aspects of launching the product from the newly acquired company. You have a far greater manufacturing capacity and more potential customers readily available because you already sell several weight-loss related products to a large base of customers.Weight Loss Optimizer has been proven successful by a research study. The study consisted of 100 participants, 90% of whom lost at least 15 pounds over a reasonable time period. To date, the study participants have successfully maintained their weight loss by continuing to use the product. Of the users, 80% were able to maintain their weight loss with continued use of Weight Loss Optimizer. The 10% of study participants who were not successful may have been unsuccessful because they did not follow the programs protocol as set forth. An inherent risk in a weight loss product is the inability to determine if the product has failed to produce results or if the user has not followed directions. Dissatisfied customers present a challenge as a result.Your success relies upon your external business partner, Pills Inc., who manufactures the pill casing for the Weight Loss Optimizer. You will need to work closely with this partner to ensure your manufacturing operation is able to increase as needed in a just-in-time environment to meet sales demands. Your contacts name at Pills Inc. is Susan Jones.
