Demonstrate an awareness of the current issues in the European business environment? Analyse the economic, political, social and infrastructural similarities and differences between countries and the opportunities for EU Business?

Recognise the role, institutional framework and policies of the EU, related organisations and their impact on business in Europe ? Appraise the main challenges faced by European business and the tools available to manage them ? Develop an articulated strategy for doing business in Europe Using key topics from this module develop a strategy for an automobile or pharmaceutical manufacturer from a country outside of the EU for entry into the EU market. You can choose either an automobile or a pharmaceutical manufacturer from a country outside of Europe for entry into the EU market.