1. Why did Coors’s competitive position in the U.S. brewing industry deteriorate between the mid-1970s and the mid-1980s?

Adolph Coors in the Brewing Industry
By Pankaj GhemawatThe assignment is to analyze the “Adolph Coors in the Brewing Industry” case that is included in your case packet. The following questions should be answered as completely as possible in your analysis:2. What must Coors do to improve its future prospects?You should create at least one diagram or exhibit that helps enlighten or support your answers, and include it in your report.