1. Evaluate a sample of a business text by undertaking a critical discourse analysis. 3. Critically discuss a range of social processes involved in managing change.

This assignment is designed to assess learning outcomes 1 and 3: It accounts for 30% of the total module mark.This assignment requires you to carry out the following 2 tasks:
1. Produce a critical discourse analysis of the speech by the Group Chairman of HSBC Douglas Flint available on Moodle. [about 1300 words]
As a core reference, use McCabe, D. (2016) Numericalizing the other: A critical analysis of a strategy discourse in a UK bank. Organization 23(4), 525-549. Select further academic journal articles and other reliable sources for your answer.
This assessment part counts for 60 % of the overall weighting.
2. Propose an alternative discourse in the form of a letter from the banks employees to its CEO, re-presenting the approach to Change from the employees perspective, and drawing the CEOs attention to relevant social processes. You need to comment on some of the topics the CEO raises in his speech. For the purpose of this exercise, you may assume that the letter is addressed to the Group Chairman of HSBC, Douglas Flint. [about 500 words]
The assessment part counts for 40 % of the overall weightingI will upload all the information which is associated with this coursework later.